Designed for the Journey. Created with AI.

Wayfinder is a modern outdoor brand built on a simple belief: the way we move through the world shapes how we experience it. Instead of glorifying extreme adventure, Wayfinder focuses on the everyday act of getting from one point to another, the quiet determination, the small decisions, the moments in between. The brand’s identity, products and communication are designed to move with people, offering considered functionality without noise or excess. To bring this world to life, I developed an AI-led visual workflow that produced all product and lifestyle imagery, allowing complete creative control over form, texture and environment. The result is a bold but purposeful approach to outdoor design: gear that supports presence, intention and a deeper connection to the journey itself.