The Tom Howley brochure is a refined, tactile expression of the brand’s craftsmanship and design philosophy.
Overview
The Tom Howley brochure was created as a tactile expression of the brand, a premium printed piece designed to showcase the craftsmanship, quality, and elegance that define the company’s kitchens. Sent to leads generated through the website, the brochure was intended to inspire readers to take the next step in their journey and visit their local showroom.
Creative Direction & Delivery
I was responsible for the full design and structure of the brochure, collaborating with a copywriter to shape a cohesive, aspirational narrative that balanced lifestyle storytelling with product detail. My role included layout design, typography, image curation, and the consistent application of brand guidelines to ensure a refined and recognisable visual identity.
I managed the project from concept through to print, selecting paper stocks, finishes, and foils that delivered a sense of understated luxury while remaining within budget. Working closely with suppliers, I oversaw proofs, colour accuracy, press passes and finishing to achieve a result that felt both premium and authentic to the brand’s tone.
Outcome
The final brochure embodies the Tom Howley ethos, elegant, timeless, and crafted with precision. A brand piece and an effective sales tool, it builds emotional connection and encourages prospective customers to experience the brand in person through a showroom visit.
