Nectar: Unleashing the Glow For a Gen Z Brand Identity
Project Brief
To craft a dynamic and unforgettable brand identity for "Nectar," a conceptual bioluminescent botanical sparkling water. The core challenge was to appeal directly to a digitally native, adventurous Gen Z demographic, creating a visual language that felt both authentic and wildly imaginative. The brief demanded a fusion of psychedelic retro aesthetics with cutting-edge futuristic elements, resulting in a product that was as much a statement as it was a drink.
My Role
AI-Powered Brand Storytelling & Visual Innovation. This project leveraged a specialised AI workflow to bring a bold vision to life:
Midjourney
For concept generation, stylistic exploration, and the creation of foundational assets that pushed the boundaries of colour, texture, and playful composition.
Nano Banana
Precision refinement for high-impact details, including the seamless integration of custom groovy typography, enhancing the hyper-realism of the vibrant botanicals, and perfecting the textural nuances of the glowing liquid. Nano Banana was critical for transforming raw AI outputs into polished, campaign-ready visuals.
Veo 3.1
Developing a captivating hero animation that captured the brand's energy, demonstrating advanced control over fluid dynamics and luminous effects in motion.
Solution
Nectar was conceived as a vibrant brand for Gen Z, fusing psychedelic retro aesthetics with a futuristic edge. The entire visual identity, from its hyper-contrast colour palette of neon oranges and electric purples to its custom, groovy typography, was brought to life through a sophisticated AI workflow.
Midjourney was instrumental in establishing the core aesthetic. Nano Banana provided the precision needed for integrating the iconic Nectar logotype onto the bottle and finessing hyper-realistic textures like glowing liquids and stylised botanicals. The brand's social-first mentality is evident in its bold lifestyle imagery, featuring a confidently styled model whose unique look and SIP THE GLOW eyewear resonate directly with the target demographic.
The project culminates in a dynamic hero animation, made with Veo 3.1, showcasing Nectar's bioluminescent glow and fluid dynamics in motion. This comprehensive AI-driven approach delivers a compelling brand identity and campaign-ready assets that are as imaginative as they are impactful for a new generation.
