Delivering inspiring showrooms that reflect Tom Howley’s commitment to craftsmanship and luxury.
Overview
Each new Tom Howley showroom represents a significant brand investment, a comprehensive, year-long project from site selection and lease negotiation through to completion and launch activity. The objective is to create a premium, immersive environment that reflects the brand’s commitment to craftsmanship, quality, and timeless design.
Creative Role
Working in collaboration with the Creative Design Director, I played a key role in developing cohesive interior schemes for each of Tom Howley’s 20 showrooms. My focus was on ensuring that every display, finish, and furnishing contributed to a consistent brand experience aligned with our target market.
Wigmore Street
Transforming the flagship London showroom into a multi-functional, lifestyle-led space that embodies Tom Howley’s evolving vision for bespoke interiors.
Project Context & Challenge
Wigmore Street, in the heart of London’s high-end retail district, has served as a prominent Tom Howley presence for over a decade.
The renovation focused especially on the basement level and the integration of new lifestyle zones (bedroom, dressing room, walk-in pantry, boot room) to reflect evolving client demands for holistic home environments.
The goal was to shift the spatial narrative from a showroom of kitchen displays into an experiential, luxury interior destination where clients can visualise entire homes, not just standalone kitchens.
To mark the transformation, the relaunch included a press breakfast and exclusive opening event, aligning the showroom refresh with brand storytelling and audience engagement.
Role & Responsibilities
Collaborated closely with the Creative Design Director, Tom Howley to define material, colour, and finish schemes that balanced timelessness with a contemporary edge.
Helped translate the vision across multiple showroom zones ensuring each area had coherence while retaining its unique character.
Selected statement lighting, seating, and bespoke fabrics to complement the scheme and support unified storytelling across the space.
Managed styling direction, briefing and overseeing the stylist to dress rooms with curated props and lifestyle elements, ensuring delivery and installation adhered to the project schedule.
Coordinated and executed photoshoots and video captures upon completion, delivering a content library for PR, marketing, and brand communications.
Supported the relaunch planning from a brand and visual perspective, ensuring promotion imagery and event staging aligned with the new showroom narrative.
Immersive Brand Experiences
Working closely with Tom Howley, I ensured every detail in styling enhanced the furniture and created spaces that inspire, engage, and reflect how people aspire to live.
St Albans
Set in the heart of the historic city, Tom Howley’s St Albans showroom invites clients to explore the full breadth of Tom Howley craftsmanship, from classic kitchens to beautifully integrated living spaces.
My role was to support Tom in ensuring each room was styled to enhance the furniture’s character and create a cohesive, inspiring journey through the showroom. Every prop, texture and accent was chosen to bring warmth and realism to the displays, allowing visitors to imagine how colour, detail and form could come together in their own homes.
Nottingham
Opened in West Bridgford, Nottingham, is Tom Howley’s 20th showroom and marked a defining moment in the brand’s evolution, a space designed to reflect how today’s homes truly live, move, and connect. My role was to support Tom in ensuring the propping and styling complemented each display, working with a professional interior stylist to enhance the craftsmanship and detail of the furniture. Every detail was carefully considered to create an environment that feels both aspirational and attainable, an inspiring space where clients can imagine their own Tom Howley kitchen coming to life.
Spanning two floors, the Nottingham showroom brings together full-scale kitchens, a walk-in pantry, boot room, media wall, and bar, a complete expression of the Tom Howley world and the way it continues to evolve.
Altrincham
Tom Howley’s transformed Altrincham showroom captures the evolution of modern home design, blending timeless craftsmanship with innovation and lifestyle-led thinking. My role was to support Tom by ensuring the styling and dressing of each display created an environment that feels both aspirational and lived-in. From the dark Tudor Oak island in the Summerville kitchen to the serene palette of the walk-in pantry and the elegant tone of the new bedroom space, every prop and texture was carefully considered to spark imagination and showcase the versatility of Tom Howley design in every corner of the home.
