Brand & Web Design for BHID’s new era of a people and culture based business.
Overview
BHID Group, home to premium interior brands, sought to modernise its identity and present itself as a people-driven organisation. The goal was to create a brand that felt authentic and human while retaining the sense of craft and luxury that defines the group’s heritage.
Creative Direction
Inspired by the company’s four core values, Driven by Detail, Focused on Solutions, Proud to Care, and Friendly and Approachable, the new identity was designed to balance precision with warmth. Every element was crafted to reflect a culture built on expertise, collaboration, and genuine care for both people and product.
Execution
I led the creative direction and design delivery, developing a cohesive visual system that could flex across multiple business touchpoints. This included:
Designing a refined, contemporary logo that anchors the new brand.
Establishing a rich yet understated colour palette and a modern typographic style.
Creating a suite of AI-generated imagery to add human and emotional depth across all channels.
Designing and implementing digital and print applications including the website, corporate presentations, stationery, signage, and brand collateral.
Outcome
The refreshed brand identity brings consistency and clarity across the BHID Group while positioning it as a modern, people-first organisation. The rollout is ongoing across all business areas, ensuring a unified and future-ready presence for the group.
